A large manufacturing company was struggling to bring in viable client leads. Working with the owner, we analyzed their prior marketing efforts to identify opportunities for improvement. Together, we then refined the company’s value proposition, crafted key messages, and determined the optimal means of reaching out to their client base.

We launched a targeted email marketing campaign to provide valuable information and move potential clients through the sales funnel. We created a large and targeted mailing list, designed a custom template, created content, deployed the initial blast, and reviewed metrics to determine interest levels. We were then able to deploy a subsequent campaign to deepen awareness and move individuals closer to sales. Management then was able to conduct personal outreach through follow-up calls, emails, and mailers to high-potential customers.