In the medical landscape, independent practices struggle to maintain a strong presence among large hospitals and networks that saturate the market with multimillion-dollar advertising campaigns. Not only do smaller healthcare organizations lack in-house marketing expertise or manpower, but they don’t have unlimited budgets to spend on marketing.

We have worked with several of these practices to help them refine what differentiates them from bureaucratic healthcare organizations and articulate how their patients benefit. We then create comprehensive strategies to guide these organizations to convey a strong and professional presence, at a reasonable cost. Using content marketing, we work with their providers to curate and share relevant and timely content with their key audiences using a wide range of channels including digital, video, social media, blogs, print, and their websites. By marketing their expertise, these practices have dramatically increased their visibility, online presence, reputation, and patient volume.