Two large and prominent healthcare organizations were merging into a single entity. Although each organization had well-established brands for many decades, we strategized with the executive team and decided to craft a powerful new brand that would build on the in…

In the medical landscape, independent practices struggle to maintain a strong presence among large hospitals and networks that saturate the market with multimillion-dollar advertising campaigns. Not only do smaller healthcare organizations lack in-house marketing …

A leading orthopedic group was about to open a new urgent care center and knew they needed to quickly get the word out throughout the state. Our challenge was to generate wide-scale awareness about their expertise, services, and logistics to ensure that this cente…

A large healthcare organization struggled with how to share important information with hundreds of physicians and staff across different specialties and locations. Our challenge was to ensure that all medical providers and staff were clear on where the company wa…

A large manufacturing company was struggling to bring in viable client leads. Working with the owner, we analyzed their prior marketing efforts to identify opportunities for improvement. Together, we then refined the company’s value proposition, crafted key messag…